Richard Curtis, one of the first originators of the look and feel of USA TODAY, including the strong utilization of shading photography and designs that altered papers during the 1980s, kicked the bucket on Sunday. He was 75.
Richard Curtis Cause Of Death
Curtis died unobtrusively at the home of cancer, malignant growth, encompassed by his better half, Jane, and family.
The overseeing supervisor of USA TODAY’s designs and photography division for quite a long time, Curtis generally said his objective was to be “unmistakable” in a swarmed and arising media world.
“You can take a gander at a USA TODAY page anyplace, whenever, and it appears as though a USA TODAY page whether or not it has the name of the paper on it,” Curtis said gladly in 2007. “You can’t say that regarding different papers.”
As a component of the Gannett publication group that sent off USA TODAY in 1982, Curtis supervised a remarkable dependence on reduced down and full-page illustrations to pass on news and data. He was a vigorous backer for visual narrating, persuading editors and doubtful columnists that more perusers checked designs and read photograph inscriptions than at times read the actual story.
“Deeply,” Curtis contended, while continuously advised that the strength of visual news-casting “is the detailing that happens behind it.”
That super visual methodology, which many say was a powerhouse of online news to come, was broadly duplicated by others.
“It’s astounding the number of shading weather conditions pages appeared in papers in late 1982 and ’83, isn’t it?” Curtis kidded in a Poynter Institute interview with George Rorick, who aided plan USA TODAY’s earth shattering full-page Weather Map.
“It was just about the most groundbreaking thing about USA TODAY,” Curtis said. “I remember one of the early surveys we did about the paper, and the Weather Page came out as the ‘second most-looked at page’ after Page 1.”
A graduate of North Carolina State University’s College of Design, where he remained active in later years, Curtis was a veteran of newspapers in Baltimore, Miami and St. Petersburg,